Prime Organics From Soil to Soul
© Prime Organics 2014 - 2016

About Us

Jarvis & Jarvis - Generations of farmers

Our farm is situated approx 5km South of Donnybrook

in the Upper Capel valley at the far the end of

Goldfields Road.

Set on 300 acres and built in 1939, the original

farmhouse was constructed of timber from two small

mill cottages for Jim & Bernice Jarvis and their six


The family first established a small dairy and piggery on the site,

these timber buildings are still standing among a mix of large

established Morton Bay Figs, Plane and Eucalyptus trees. The

Homestead garden features some of the original fruit trees in the

surrounding yard that still produce fruit today. 

We farm here while raising the 4th generation, with 200ha of grazing

pastures for beef cattle. As a family we maintain a 30ha commercial

orchard in the valley with fruit packing facilities. All surrounded by

70ha of native bush with an abundance of birds and wildlife.

Jason's mother Joy manages the Packhouse where all our fruit & eggs are graded for quality and different

markets. The colour grader removes any low colour fruit from the grade one line.

In the past we have been heavily involved in exporting of fruit overseas. Joy's late husband Henry took the

first Pink Lady apples to be launched in the United Kingdom along with the then Minister for Agriculture

Ernie Bridge. He was also involved with the launch of Pink Lady apples in Taiwan.  He spent many years

representing the Apple Industry and his work is now continued on by his son Jason.

We grow many different varieties from Granny Smith apples to a wide range of stone fruit, pears & nashi.

In 2007, Jason was awarded the Nuffield Scholarship, His Sholarship report Maximising Profitability When Going Organic is available as a PDF. The family farm continues to grow with more work being put into the orchards, organic egg production and cattle stock.

Come & visit us on Facebook

Our dog Jason Jarvis The kids Tractor mania