About Us - Prime Organics

Happy Valley

Our farm is situated approx 5km South of Donnybrook in the Upper Capel locality. The Jarvis Family started farming here in 1939. The original farmhouse was constructed of timber from two small mill cottages for Jim & Bernice Jarvis and their six children. The family first established a small dairy and piggery on the site, these timber buildings are still standing among a mix of large established Morton Bay Figs, Plane and Eucalyptus trees. The Homestead garden features some of the original fruit trees in the surrounding yard that still produce fruit today. We farm here while raising the 4th generation, with 200ha of grazing pastures for beef cattle. We maintain a 20ha commercial orchard in the valley. The farm includes 70ha of scenic native bush with an abundance of wildlife. Jason's mother Joy manages the Packhouse where all the fruit is stored, sorted and packed for distribution to different markets.

In the past

We have been heavily involved in exporting of fruit overseas. Joy’s late husband Henry took the first Pink Lady apples to be launched in the United Kingdom along with the then Minister for Agriculture Ernie Bridge. He was also involved with the launch of Pink Lady apples in Taiwan. He spent many years representing the Apple Industry and his work is now continued on by his son Jason.

Since converting to Certified Organic in 2009, we have focused more on supplying to the major supermarkets and niche stores while also supplying direct to Western Australian families.

We continue to offer contract packing services to other producers and welcome any inquiries.

We grow a variety of apples, pears, plums, nashi and some peaches. We also source other Certified Organic produce and this is also available through our online shop.

In 2007, Jason was awarded a Nuffield Scholarship, His Scholarship report Maximizing Profitability When Going Organic is available as a PDF.

The family farm continues to grow with more work being put into the orchards and cattle.